"Like Pliny? Then peep Hops of Wrath from Dustbowl. It's not Pliny, but Pliny's BFF."
"Find Sommelier Scott Ota for some SICK wine."
"Personalize your own wine bottle during SXSW. Come in during one of the "wine downs" and take a photo or tweet any photo using #personalwine tag."
"you HAVE to try the milk jug wine. Well, OK you don't have to, but you'll be glad you did"
"Pinot Noir, Barbera, Zinfandel & the famous "milk jug" wine are on the tasting bar at Portalupi. The 3-min walk might burn off those truffle fries."